What philosophies guided your journey as an entrepreneur?
The two underlying philosophies that guided my journey with Pink Moon are my beliefs in the importance of female empowerment and holistic health. I want to inspire women to start their own businesses, specifically young Asian-American women who are vastly underrepresented in the entrepreneurial space. I also believe that spreading awareness of a healthy holistic lifestyle—which helps people connect their beauty practices to their other health seeking practices—is important.
Project by Project New York
Lin Chen is carving out her own path in the natural beauty industry, one that is unique to her skillsets and identity as a Taiwanese-American woman.
“I’m definitely really proud of myself,” said Chen. “It has taken me a long time to get to where I am and who I am today. I was taking these small steps to building my own life and building a foundation for myself.”
"There are brands that are better for certain markets, but the keys are to have consistency in messaging, branding and looks, and to have a solid base in a market such as Canada or Japan that you’re entering," says Chen. Drawing upon her experience, Beauty Independent delved deeper into the considerations paramount to extending overseas."
How do you maintain a sense of work-life balance?
I work a lot and at odd hours and sometimes weekends, so it’s super important for me to find a healthy balance. I go to the gym a few times a week, cook healthy meals at home, start my day with yoga and meditation, and surround myself with positive loving energy.
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