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BRANDING, MARKETING + OVERSEAS EXPANSION

for women-founded indie eco / ethical beauty & wellness startups

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about lin chen, founder

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HYDRATION: For radiant, healthy skin💧⁣
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Hydration may seem simple, but in fact it is a very important, and probably underestimated, age defined strategy. Hydration gives skin a boost of water, and it’s the first crucial step in skincare.⁣
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60% of the human body is made out of water; and, skin only receives water from water being put in our bodies (i.e. drinking water) and from water-based moisturizers. That’s why applying water-based products — like @bellaauraskin — is crucial for your skin’s hydration level and overall health. When skin is hydrated, it’s balanced and nourished. In other words, healthier and youthful skin retains its beauty mainly due to its high content of water and, on the other hand, dehydrated skin is a breeding ground for the development of the first signs of aging: Loss of elasticity and the emergence of fine lines and wrinkles.⁣
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#bellaaura #hydration #healthyskin #water #beautytips #beautybasics #sciencebased

Mongolia 🇲🇳 isn't a well-known or highly celebrated country (but it should be, and add it to your travel bucket list!). It’s a landlocked country that’s often dwarfed by its Northern and Southern neighbors, Russia and China respectively. If the mention of Mongolia conjures up any mental image, it’s usually of nomads wandering through grasslands; however, within its dynamic population of approximately 3 million people, you will find Khulan @hulancka.⁣
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Khulan was Mongolia's Woman of the Year in 2016 and is intent on revolutionizing the way that the world sees Mongolia through creating skincare products @lhamour_international. Her products are formulated with traditional ingredients (gathered by local farmers and nomads) – such as tallow, sea buckthorn oil, nettle, yak’s milk – that’ve been employed by Mongolian people to help their skin deal with harsh climates for centuries.⁣
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Through her business, Khulan hopes to bring global awareness of Mongolia's beautiful landscapes, rich traditions, and hardworking people.⁣
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📷: @cntraveler

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website photography by lin chen.